The 3-Second Hook Rule

You have three seconds on social media before someone scrolls past. So your first frame has to answer the following: why should I keep watching? A question, a bold claim, or an unexpected visual. That's your hook.

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You have three seconds on social media before someone scrolls past. So your first frame has to answer the following: why should I keep watching? A question, a bold claim, or an unexpected visual. That's your hook.